SEO Audit:
LifeSource

Client: Braeden Cohen, Chase Mirassou, Ronald Ogulnick
Contact via: Michael Escalante
 Website: https://lifesource.earth
 Primary Location: Los Angeles, California

Existing Strengths

  • Full range of eco-friendly dispositions
  • Human composting (Terramation)
  • Burial at Sea & conservation-focused memorials
  • Strong eco-conscious narrative
  • Modern, approachable tone
  • Focus on storytelling & values




Google rankings for the keyword "terramation los angeles"

\

#1 Earth Funeral

#2 Farrington Mortuary

#3 Clarity Funerals & Cremation

#4 Return Home

#5 Recompose

#8 LifeSource

Sustainable End-of-Life SEO Market Overview

We reviewed real-time keyword data to identify which search terms currently generate the most traffic and leads, with an emphasis on localized search patterns relevant to sustainable end-of-life services.



Keywords Visibility Gaps

Areas for SEO Growth

01 
Limited Localized Content

"Terramation" page doesn’t fully target Los Angeles with location-rich copy, testimonials, or case studies.


02 
Weak Coverage of Related Search Intents

Missing dedicated pages for terms like “human composting Los Angeles,” “green funeral Los Angeles,” and “eco-friendly burial options.”


03
Web Content Creation

03 
Lack of FAQ & Educational Content

No robust FAQ section or blog posts answering “what is terramation,” “cost of human composting,” or “is human composting legal in California?”


Google Business Profile (GBP)

Current Status:   Needs content and optimization.


Recommendations:


  • Add high-quality images (interior/exterior, staff, memorial settings)

  • Aquire reviews

  • Use blog-style updates with localized, searchable questions

  • Enable and use AI-powered Event Calendar to promote special offers, service plans, or community events


Suggested Blog-Style Topics for GBP:


  • Is terramation legal in California?


  • How much does terramation cost?


  • Where can you spread ashes in Los Angeles?


  • Which states allow terramation?


  • What is the new composting law in California?


  • How much does human composting cost in California?


  • How long does it take for a body to decompose in human composting?


Google Ads Opportunities

Identify where ads can do more, fill in keyword gaps, boost ad quality, and drive more visibility for high-value searches across Escondido and surrounding areas.


Keyword Expansion

Expand Google Ads campaign to include related service and location-based keywords.

Target Missed Opportunities

Target underperforming but high-value terms.

Seasonal Incentives

Consider seasonal offers or price incentives (e.g., pre-need planning discounts) to increase CTR 

Boost Quality Score

Improve Quality Score by optimizing ad relevance, landing page experience, and using strong ad extensions.

Social Media

01 Weekly Posts

Share weekly posts aligned with GBP content to boost SEO signals and brand authority


02 Content Pillars

Emphasize educational, seasonal, and community-focused messaging

03 Drive Interactions

Encourage engagement (comments, shares, likes) to support local relevance

SEO Implications

Strategic SEO Actions for Geographic Expansion


01

Create city-specific landing pages to establish local relevance before the transition

03

Begin local citation building (directories, listings) for new locations ahead of the official launch


02

Optimize content and GBP listings to reflect new location info (once confirmed)


04

Use PPC to immediately build presence in those cities while SEO gains traction


Let’s talk about your goals

Fill in the form or call to set up a meeting.



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