SEO Audit:
LifeSource

Client: Braeden Cohen, Chase Mirassou, Ronald Ogulnick
Contact via: Michael Escalante
 Website: https://lifesource.earth
 Primary Location: Los Angeles, California

Sustainable End-of-Life SEO Market Overview

We reviewed real-time keyword data to identify which search terms currently generate the most traffic and leads, with an emphasis on localized search patterns relevant to sustainable end-of-life services.



Existing Strengths

  • Full range of eco-friendly dispositions
  • Human composting (Terramation)
  • Burial at Sea & conservation-focused memorials
  • Strong eco-conscious narrative
  • Modern, approachable tone
  • Focus on storytelling & values




Google rankings for the keyword "terramation los angeles"

\

#1 Earth Funeral

#2 Farrington Mortuary

#3 Clarity Funerals & Cremation

#4 Return Home

#5 Recompose

#8 LifeSource

Keywords Visibility Gaps

Areas for ON-PAGE SEO Growth

01 
Limited Localized Content

"Terramation" page doesn’t fully target Los Angeles with location-rich copy, testimonials, or case studies.


02 
Weak Coverage of Related Search Intents

Missing dedicated pages for terms like “human composting Los Angeles,” “green funeral Los Angeles,” and “eco-friendly burial options.”


03
Web Content Creation

03 
Lack of FAQ & Educational Content

No robust FAQ section or blog posts answering “what is terramation,” “cost of human composting,” or “is human composting legal in California?”


Google Ads Opportunities

Identify where ads can do more, fill in keyword gaps, boost ad quality, and drive more visibility for high-value searches across Escondido and surrounding areas.


Keyword Expansion

Expand Google Ads campaigns beyond  “funeral homes Escondido” to include related service and location-based keywords.

Target Missed Opportunities

Target underperforming but high-value terms: cremation services, prepaid plans, funeral cost, etc. 

Seasonal Incentives

Consider seasonal offers or price incentives (e.g., pre-need planning discounts) to increase CTR 

Boost Quality Score

Improve Quality Score by optimizing ad relevance, landing page experience, and using strong ad extensions.

Google Business Profile (GBP)

Current Status:   Needs content and optimization.


Recommendations:


  • Add high-quality images (interior/exterior, staff, memorial settings)

  • Increase reviews + reply to existing ones

  • Use blog-style updates with localized, searchable questions (examples below)

  • Enable and use AI-powered Event Calendar to promote special offers, service plans, or community events


Suggested Blog-Style Topics for GBP:


  • What is the average cost of prepaid funerals?


  • What are the disadvantages of prepaid funerals?


  • What is the cheapest funeral available?


  • What happens if no one can pay for a funeral?


  • Are prepaid funerals transferable?


  • Can you deduct prepaid funeral expenses on your taxes?

Social Media

01 Weekly Posts

Share weekly posts aligned with GBP content to boost SEO signals and brand authority


02 Content Pillars

Emphasize educational, seasonal, and community-focused messaging

03 Drive Interactions

Encourage engagement (comments, shares, likes) to support local relevance

RECOMENDATIONS FOR

Alhiser Comer Email Marketing

Use existing contacts, or invest in new funnels, to send monthly emails featuring:

End-of-Life Planning Tips

Share helpful advice on topics like how to start planning, documents to prepare, and ways to involve family members. These posts provide value and position your brand as a trusted resource.

Pre-Need Special Offers

Promote limited-time discounts or added-value packages for those considering pre-need arrangements. These posts can drive inquiries and encourage early planning

Funeral FAQs

Address common questions people have, like what to wear, how services are structured, or what to expect at a graveside service. Educational posts like these help ease uncertainty and build trust. 

Include CTAs that point back to blog posts or landing pages

LLM Optimization / AI Search Trends

Large Language Models (LLMs) like ChatGPT, Perplexity,  and Google Gemini are increasingly used to answer questions previously dominated by traditional search.

Competitors (e.g., Dignity Memorial) are already optimizing content for visibility in these tools.

View Competitor's Data

Growth Goals

Alhiser Comer is in the process of purchasing Allen Brothers locations in Vista and San Marcos, CA.

This presents a major opportunity to expand digital visibility into neighboring cities and dominate local search in North San Diego County.

SEO Implications

Strategic SEO Actions for Geographic Expansion


01

Create city-specific landing pages for Escondido, Vista and San Marcos services to establish local relevance before the transition

03

Begin local citation building (directories, listings) for new locations ahead of the official launch


02

Optimize content and GBP listings to reflect new location info (once confirmed)


04

Use PPC to immediately build presence in those cities while SEO gains traction


Let’s talk about your goals

Fill in the form or call to set up a meeting.



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