SEO Audit:
Alhiser Comer Mortuary
Client: Megan Comer
Contact via: Michael Escalante
Website:
https://www.alhiser-comer.com
Primary Location: Escondido, California
Existing Strengths
Strong base presence is not about starting from scratch, but building upon what’s already working.
Ranks #1 organically for high-intent keywords:
#1 "funeral homes escondido"
#1
"memorial services escondido california"
#1 "prepaid funeral plans" organically, but pushed down top #5 because of ad placement
#1 "funeral costs escondido california" orginacally, but pushed to #4 because of ad placement
#1 "graveside service arrangements" organically, but pushed down to #5 because of ad placement
#1
"pre-need funeral organically", but pushed down to
#5
because of ad placement
Visibility Gaps
Lower rankings for:
01
Position #5
"cremation services in Escondido CA"
02
Position #4
“obituaries escondido california”
“cost of cremation escondido california”
Google Ads Opportunities
Competitors are using PPC to outrank top organic results.
Keyword Expansion
Expand Google Ads campaigns beyond “funeral homes Escondido”
Target Missed Opportunities
Target underperforming but high-value terms: cremation services, prepaid plans, funeral cost, etc.
Seasonal Incentives
Consider seasonal offers or price incentives (e.g., pre-need planning discounts) to increase CTR
Boost Quality Score
Improve Quality Score: ad relevance, landing page UX, and extensions
Google Business Profile (GBP)
Current Status: Needs content and optimization.
Recommendations:
- Add high-quality images (interior/exterior, staff, memorial settings)
- Increase reviews + reply to existing ones
- Use blog-style updates with localized, searchable questions (examples below)
- Enable and use AI-powered Event Calendar to promote special offers, service plans, or community events
Suggested Blog-Style Topics for GBP:
- What is the average cost of prepaid funerals?
- What are the disadvantages of prepaid funerals?
- What is the cheapest funeral available?
- What happens if no one can pay for a funeral?
- Are prepaid funerals transferable?
- Can you deduct prepaid funeral expenses on your taxes?
Social Media
01 Weekly Posts
Share weekly posts aligned with GBP content to boost SEO signals and brand authority
02 Content Pillars
Emphasize educational, seasonal, and community-focused messaging
03 Drive Interactions
Encourage engagement (comments, shares, likes) to support local relevance
RECOMENDATIONS FOR
Alhiser Comer Email Marketing
Use existing contacts to send monthly emails featuring:
End-of-Life Planning Tips
Share helpful advice on topics like how to start planning, documents to prepare, and ways to involve family members. These posts provide value and position your brand as a trusted resource.
Pre-Need Special Offers
Promote limited-time discounts or added-value packages for those considering pre-need arrangements. These posts can drive inquiries and encourage early planning
Funeral FAQs
Address common questions people have, like what to wear, how services are structured, or what to expect at a graveside service. Educational posts like these help ease uncertainty and build trust.
Include CTAs that point back to blog posts or landing pages
LLM Optimization / AI Search Trends
Large Language Models (LLMs) like
ChatGPT, Perplexity,
and
Google Gemini are increasingly used to answer questions previously dominated by traditional search.
Competitors
(e.g.,
Dignity Memorial) are already optimizing content for visibility in these tools.
Growth Goals
Alhiser-Comer is in the process of purchasing
Allen Brothers locations in
Vista and
San Marcos, CA.
This presents a major opportunity to expand digital visibility into neighboring cities and dominate local search in North San Diego County.
SEO Implications
Strategic SEO Actions for Geographic Expansion
01
Create city-specific landing pages for Vista and San Marcos services to establish local relevance before the transition
03
Begin local citation building (directories, listings) for new locations ahead of the official launch
02
Optimize content and GBP listings to reflect new location info (once confirmed)
04
Use PPC to immediately build presence in those cities while SEO gains traction
519 E Interstate 30 #408
